About Us

Helwa means sweet, beautiful and feminine... just like the women we design for.

Founded in April 2024 and lovingly brought into new hands that June, Helwa is a UK-based luxury Mukhawar and Abaya brand. Each piece is thoughtfully crafted in the UAE and curated from London, blending timeless tradition with modern grace.

Inspired by the elegance of Gulf women, Helwa reimagines the traditional Mukhawar for a new generation. Our pieces are designed to be worn both at home and out, from quiet mornings to evening dinners, coffee dates to celebrations. Whether styled alone or with an abaya, Helwa invites you to feel soft, confident and effortlessly beautiful.

More than fashion, Helwa is a feeling. A way of being. A love letter to feminine ease.

With love, always

— from Helwa to you.